For the first time a brand has helped bring an expansion to the Farmville players. Discover Card partnered with social game developer Zynga to promote it’s cash back credit cards. The sponsorship from Discover lasts two weeks and will allow existing cardmembers of Discover Card to turn $25 in Discover cashback bonus into a $50 Zynga Game Card. If you do not own a Discover card yet the non-cardmembers who apply and are approved for a Discover More card through a special link can receive a $100 Zynga game card after making their first purchase with their Discover card. December 5 Winter Wonderland became available to the public for Facebook users.
“Partnering with Zynga to develop a unique in-game experience helps us connect and engage with players and put more fun in time spent online,” said Mike Boush, vice president of e-business at Discover.